Bollywood glamour lit up Siwan as celebrated actress Karishma Kapoor visited the town to inaugurate the new showroom of Kalyan Jewellers, drawing massive crowds and turning the event into a festival-like celebration for local residents.
Star-studded evening in Siwan
Kalyan Jewellers opened its first showroom in Siwan, Bihar, marking a significant expansion of the national jewellery brand into smaller but rapidly growing markets. To make the occasion memorable, Bollywood star Karishma Kapoor was invited as the chief guest for the grand opening ceremony.
The actress reached Siwan in the evening, where she was welcomed with loud cheers, camera flashes and slogans from fans who had gathered hours in advance to catch a glimpse of the 90s diva. Visuals from the venue show heavy crowd presence around the showroom, with people lining the streets and nearby rooftops as her car arrived.
Grand opening of Kalyan Jewellers showroom
The new Kalyan Jewellers showroom in Siwan is part of the brand’s strategy to deepen its footprint in tier‑2 and tier‑3 cities while bringing organized jewellery retail to emerging markets. Located on a prominent road in Siwan, the store showcases a wide range of gold, diamond and precious stone jewellery, combining traditional designs with contemporary styles aimed at young buyers and families alike.
During the inauguration, Karishma Kapoor participated in the ribbon‑cutting ceremony and traditional lamp‑lighting, officially opening the showroom to customers. Store representatives highlighted Kalyan’s focus on purity, hallmarking, transparent pricing and customer trust, values that have helped the brand build a nationwide presence over the years.
Fans throng for a glimpse of Karishma
For Siwan, Karishma Kapoor’s arrival was more than a commercial event; it became a moment of pride and excitement as a major Bollywood star visited the district. Social media videos show massive crowds chanting her name, waving from behind barricades and recording every moment on their phones as she interacted briefly with the public and posed for the media.
Local vloggers and news pages described the atmosphere as “mela‑like”, with traffic slowing down and the area around the showroom turning into a buzzing hotspot of activity. Many residents called it a historic day for Siwan, noting that such high‑profile Bollywood appearances in the town are rare and create lasting memories for fans.
Boost to local market and brand presence
The launch of Kalyan Jewellers in Siwan is expected to give customers access to a wider organized jewellery market without needing to travel to bigger cities like Patna or Gorakhpur. With services such as customization, gold exchange, and repair, the showroom aims to position itself as a one‑stop destination for wedding, festive, and daily‑wear jewellery needs in the region.
By associating the opening with a Bollywood icon like Karishma Kapoor, the brand has managed to generate strong initial buzz and visibility, not just in Siwan but across social media platforms where clips from the event are being widely shared. For Siwan, the event signals growing corporate interest in the city’s consumer market and reflects the broader trend of premium brands expanding into smaller cities of Bihar.